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Facebook’s Business Manager Business Manager allows you to control your Facebook Pages, ad accounts, apps and permission levels for team members and clients — all in one place.


Creating and Claiming Ad Accounts

Business Manager allows you to easily create new ad accounts, claim existing ad accounts you are an admin of, or request access to a client's ad account.

Creating and Claiming Pages

Business Manager also allows you to easily create new Pages, claim existing Pages, or request access to a client's Page.

Claiming Instagram Handles

Gain permissions to manage advertising on behalf of Instagram handles. Unlike Pages, you'll need to assign an ad account to the Instagram handle.
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Managing Permissions

Invite everyone in your organization that'll be working on your Facebook Page or ads to your Business Manager account. Do this by using their work email addresses. You can assign people different permission levels to both ad accounts and Pages. To advertise on behalf of a Page, you'll need access to both the Page and the ad account.

Stay Up to Date On Our Advertising Solutions

How to get regular updates about Facebook products.

Product and Business Marketing Update Newsletter

Stay informed about the latest Facebook tools and features for business with our Product and Business Update Newsletter.

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Facebook Politics Newsletter

Sign up for our monthly Facebook Politics Newsletters to get the latest monthly news from Facebook.

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Facebook Ad Policies

To help ensure we're creating the best experiences for people on Facebook, as well as helping to facilitate better engagement and retention for you, please familiarize yourself with our Ad Policy. View our entire Ad Policy.


Text Policy In order to keep ads as high quality and engaging as possible, our Ad Policy includes restrictions on how much text can be included in an ad. Follow this guideline to get a better of sense of how to avoid receiving an ad text warning.
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Lead Ads Before creating your lead ad, please review our list of restrictions around what information you can and can't request from an individual on Facebook.
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Ad Review All ads are reviewed before they go live, usually within 24 hours. If you feel your ad has been in review for a prolonged period of time, reach out to your Facebook representative. If you don't have one, go to the following site for help.
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Facebook Brand Assets Before using Facebook branded assets in your ads, always refer to our Facebook Brand Assets Guide. The following site lets you download the proper assets and provides info on how they should be used.
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Personal Attributes Content may not assert or imply personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record or name.