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Ads with political content We now require anyone who wants to run an ad with political content in the U.S. to be authorized, and for the ads to include a disclaimer indicating who paid for them.


Archive of ads with political content

Ads with political content are now included in an archive that lets you view and search for ads that have appeared on either Facebook or Instagram.

Creating and Claiming Pages

Business Manager also allows you to easily create new Pages, claim existing Pages, or request access to a client's Page.

Claiming Instagram Handles

Gain permissions to manage advertising on behalf of Instagram handles. Unlike Pages, you'll need to assign an ad account to the Instagram handle.
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Managing Permissions

Invite everyone in your organization that'll be working on your Facebook Page or ads to your Business Manager account. Do this by using their work email addresses. You can assign people different permission levels to both ad accounts and Pages. To advertise on behalf of a Page, you'll need access to both the Page and the ad account.


Page Admin
Can manage all aspects of the Page including sending messages and posting as the Page, creating ads, viewing insights and assigning Page roles.
Page Editor
Can edit the Page, send messages and post as the Page, create ads and view insights
Page Moderator
Can respond to and delete comments on the Page, send messages as the Page, create ads and view insights
Page Advertiser
Can create ads for the Page and view insights.
Can view insights
Live Contributor
Can go live as the Page from a mobile device.
Manage Page roles and settings
Edit the Page and add apps
Create and delete posts as the Page
Can go live as the Page from a mobile device
Send messages as the Page
Respond to and delete comments and posts to the Page
Remove and ban people from the Page
Create ads, promotions or boosted posts
View insights
See who published as the Page


Ad Account Admin
Can manage all aspects of campaigns, including creating reports, viewing and editing billing, and assigning ad account roles.

Ad Account Advertiser
Can see and edit ads and se up ads using the payment method associated with the ad account.
Ad Account Analyst
Can view ad performance.
View Ads
Access Reports
Create and Edit Ads
Edit Funding Source
Manage Admin Permissions
View Page Roles View Ad Account Roles

Facebook Ad Policies

To help ensure we're creating the best experiences for people on Facebook, as well as helping to facilitate better engagement and retention for you, please familiarize yourself with our Ad Policy. View our entire Ad Policy.


Text Policy In order to keep ads as high quality and engaging as possible, our Ad Policy includes restrictions on how much text can be included in an ad. Follow this guideline to get a better of sense of how to avoid receiving an ad text warning.
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Lead Ads Before creating your lead ad, please review our list of restrictions around what information you can and can't request from an individual on Facebook.
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Ad Review All ads are reviewed before they go live, usually within 24 hours. If you feel your ad has been in review for a prolonged period of time, reach out to your Facebook representative. If you don't have one, go to the following site for help.
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Facebook Brand Assets Before using Facebook branded assets in your ads, always refer to our Facebook Brand Assets Guide. The following site lets you download the proper assets and provides info on how they should be used.
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Personal Attributes Content may not assert or imply personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record or name.