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Providing a platform that enables direct interactions between governments and citizens, between political practitioners and their audience, campaigns and their followers – is an important part of Facebook’s mission to give people the power to build community and to bring the world closer together. With more than 294 million people on the platform in India, Facebook is an efficient and effective place for governments, politics and advocacy users and their constituents to engage with each other. That’s why we’ve created a variety of tools that makes communicating easy for all stakeholders.

Success on Facebook means posting content that is interesting, useful, and engaging — and doing it on a regular basis. We see the best response to posts that include videos, behind-the-scenes photos, and posts in which a government agency or political person initiates a two-way conversation with citizens/constituents. For governments, Facebook can also be an effective channel to share preparedness tips and keep citizens informed with real-time, location-specific information in the event of an emergency. How people consume information is constantly evolving, and for engagements to be successful, every agency will need to continuously engage with its followers to understand what types of content resonate the most.

This training will empower and enable government, political and advocacy agencies to leverage their presence on Facebook and meet organizational objectives. It will additionally help them develop a winning strategy for communicating on Facebook. Whether in providing information, answering questions, or asking for feedback, we’ll help you find what works best for you.

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