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Over the past two years, we have made massive investments to help protect the integrity of elections — not only addressing threats we’ve seen on our platform in the past, but also anticipating new challenges and responding to new risks. As part of these efforts, we’re bringing unprecedented transparency to political advertising.

Ahead of India’s General Elections, we’ve made big changes to ads that reference political figures, political parties, elections and ads that advocate for or against legislation. We first announced these plans back in December, when advertisers were able to begin authorizations on mobile — verifying their identity and location to run political ads. Since then, we’ve rolled out additional features:

  • People will begin to see political ads with “Published by” or “Paid for by” disclaimers that have been specified by advertisers. This will give people more information about who’s responsible for the ads they see.
  • People can access a searchable Ad Library to learn more about ads related to politics, including range of impressions and spend and demographics of who saw the ad.

Facebook’s Asia-Pacific Head of the Government, Politics and Advocacy Marketing Partnership’s team, Kaiya Waddell, recently walked through details of how advertisers in India can navigate the these processes, in this training.

By authorizing advertisers and bringing more transparency to ads, we can better defend against foreign interference in India’s elections.


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