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Getting an organization up and running can be a complicated effort. There is a lot of paperwork to file, staff to hire and financial infrastructure to set up. But there should be one more box on the checklist: set up a Business Manager on Facebook.

Why Business Manager?
Business Manager is designed to reflect the organizational hierarchy of an organization’s leadership, assets and relationships on Facebook. Business Manager allows organizations to professionally manage Facebook ads, Page content, data sources, agency partnerships as well as roles and permissions in one, secure place. With a central operations hub like Business Manager, an organization can better maintain control of Facebook assets and help securely manage user access to the right people.

When starting a Business Manager, it is important to assign a Business Admin. This should be a trusted individual who will have a consistent presence in the organization. Business Admins will have full access to all aspects of the Business Manager and may create necessary permissions for anyone who works on specific Pages or ad accounts. Once a Business Manager is started, the primary Page will be connected and managed from within the Business Manager.

Below are responses to frequent questions about using Business Manager. You can also take a Blueprint Course on Business Manager set up, walk through the set up guide here and visit our Help Center. To get started and set up a Business Manager, go to

Why Should I Create A Business Manager?

  • Create a professional place to manage your marketing and communications team: You want the ability to manage your assets (such as your Pages, ad accounts and data) outside of your personal Facebook account, and Business Manager enables you to do this and invite your colleagues to help you in one, secure place.
  • Enable multiple people to manage multiple assets: When you have multiple people managing your Facebook Pages, ad accounts, Instagram accounts or apps, a Business Manager can be a useful organizations tool. Business Manager also allows you to request access to assets in other Business Managers, such as ad accounts being run by outside vendors or agencies.
  • Maintain control over your assets: Business Manager allows you to grant access to vendors or individuals to help you create, run or manage your Pages or ads, while allowing the organization to maintain ownership of these assets.
  • Securely manage data uploads: Business Manager enables you to upload data such as custom audiences and share it securely with vendors and agencies who support your advertising efforts.

What Should I Know When Creating a Business Manager for the First Time?

  • You must have a Facebook Profile: You must have a Facebook profile to create a Business Manager. Do not create a duplicate or fake profile to attach to a Business Manager. The profile you create your Business Manager with should represent a real, authentic person.
  • You will need to be a Page Admin: To ensure you can attach a Page to your Business Manager, it is best to be an Admin on the Page to complete the set up. Only Page Admins are able to take actions regarding managing ownership and roles on the Page, and they can only do this after seven days as Page Admin.
  • Establish a Primary Page or transfer ownership of an existing Page: Before you can request access to a Page, your Business Manager must create a Page or transfer a page that best represents the business you work for. If your Page was previously owned by another Business Manager, it is possible to transfer ownership of a Page from one Business Manager to another. You will need a Business Manager Admin to use the “Add Page” functionality, and then add the Page owned by another Business Manager. That Business Manager will get an “Ownership Transfer Request” in the Page Roles section of the Page and will need a Page Admin to approve or deny the request. Once that is complete, the Page ownership will be transferred. The first Page added to a Business Manager is the primary Page. You can change the primary Page by visiting their business settings.
  • You should name your Business Manager accurately: A Business Manager name may only be changed by an Admin. Organizations should ensure the name of their primary Business Manager accurately reflects the name of their business. To do this, go to business settings and click “edit” in the top right corner. From there you will be able to edit the text of the Business Manager name.
  • You may need to start new Ad Accounts for your Business Manager: You will not be able to change the ownership of ad accounts from one Business Manager to another. If an agency manages your ads, you can create an ad account and share access with the agency. For ad accounts connected to other Business Managers, those can be shared with you under various roles and permissions. Additionally, the agency can export your performance data as you start new accounts.

When Would I Need Multiple Business Managers?

For certain organizations, it may make sense to create multiple Business Managers. A few tips below on when that is necessary.

  • Multiple funding sources: You can create one Business Manager for each funding source.
  • Firewalled organizations: If an organization operates in a way that’s siloed with, for example, firewalls across lines of businesses (brands, divisions, regions), you can create one Business Manager for each line of business.
  • Separate assets: You’ll need to have separate business assets to align with the separate Business Manager including Pages, ad accounts, Instagram accounts, etc.
  • Limitations on creating multiple Business Managers by one person: One person can create up to two Business Managers.

If you need help getting set up on Business Manager, you can reach out to the Government, Politics and Advocacy Concierge team at


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