Your videos should communicate your message even without audio. Don’t rely on voice-overs or dialogue to relay key information. Use captions and graphic overlays to make sure your message gets across with sound on or off.
People scroll through News Feed quickly. Capture attention in the first three seconds of your video to keep people watching. Consider a News Feed-friendly edit of TV assets to deliver your message at the beginning of your video. Use title cards to capture attention and explain why people should watch.