Production tips and tricks

Make the most of your
creative assets

You already have more images, copy and other content for advertising than you realise! Re-purpose existing TV, print and social media assets for use in your Facebook and Instagram advertising. Check the usage rights for existing assets to confirm that you are legally allowed to re-use the creative.

The images you’re already using in organic Facebook and Instagram posts can be re-purposed for advertising.

That original Instagram post can also serve as the imagery and content for Facebook and Instagram advertising.

Hack your assets

Not every existing image or TV spot will be immediately ready to add to your Facebook and Instagram advertising. Simple crops, edits and text overlays can turn your existing assets into outstanding advertising creative. Even longer-form video assets can be simply edited into compelling static imagery.

Evaluate your existing video assets. Consider which frames of the video would make for good still imagery.

Individual frames from the video with added text overlay make for great carousel advert creative.

Where to get started

Your smartphone is your camera, editing suite and production team all in one. There is a wide range of photo, video and editing creative apps that empower you to create high-quality adverts on your smartphone. No extra equipment is necessary. Take a look at a list of some of our favourite apps.

Text and graphic overlays



Adobe Spark post