Getting Started

Setting Up Your Facebook Page

When you're ready to begin building your public presence on Facebook, log in and follow these steps:

Create a Page Go to and select your category. For example, select “Government Official” for a government Page; select “Politician” for a campaign Page.

Give Your Page a Custom URL Create a custom URL to include in offline materials, aim for consistency across social media platforms

Start Building Your Fan Base Suggest your Page to your email contacts; put your URL on business cards and in emails, and add social plugins to your website

Establish Your Identity Pick a profile picture to represent you across Facebook and a creative cover photo for your Page (see What are the dimensions of my Page's profile picture and cover photo?)

Edit Settings Click ‘Settings’ at the top of your Page to add other admins, set up profanity and keyword filters, turn on comment ranking, and more

Start Posting Engaging Content From Your Page Develop a content schedule, engage with your fans, and post regularly

Managing Your Facebook Page

Remember to use real accounts to manage your Facebook Page — not fake or shared accounts. Make sure you have clear rules about the number of people who can manage your Page, and assign each manager the correct role based on what their job requires: Admin, Editor, Moderator, Advertiser, or Analyst. Don't forget to remove any employees as Page managers if they leave your office or campaign.

Learn more about the different Page roles here »

Safety Tips

Login Approvals

Securing your account is an important step to securing your Page. Enable Login Approvals on any Facebook accounts that manage your Page. Login Approvals is a security mechanism that requires you to enter a specific code when someone tries to log in to your account from an unrecognized device.

Learn more about login approvals »

Secure Your Mobile Device

Facebook relies on mobile phones for authentication, which means that securing your mobile phone is an important part of keeping your Facebook account and Page secure, too. Simple steps include using all the security features available on your mobile devices, like codes, PINs, and passwords.

Six things you can do to keep your account safe »

Protect your account and the information you share »