Page Best Practices

Building a best-in-class Facebook presence

To best connect with your Facebook fans and supporters, you'll want to post updates that are:

Authentic and visual Facebook is where people connect with friends, family and communities that matter to them. One of the best ways to connect with fans is to show them who you are and what you care about as an individual
See example »

Engaging and social Build your community of supporters by asking your fans questions, answering theirs and showing them that you are paying attention to their concerns
See example »

Timely and informative People are talking about current events on Facebook, so provide your fans and the media with timely, topical updates
See example »

Consistent and meaningful Your fans want to hear from you. Join the conversations that are already happening, start new ones and engage people on the topics that matter both to you and them

Authenticity and engagement

Your Facebook Page is a place to express what you care about and to engage with the people who connect with you. Make the conversation two-way; the more authentic and interactive, the better.

Go behind the scenes

  • Share candid photos and videos that highlight your personality, what you're up to and what you care about
  • Build credibility with fans by giving them access to moments they might not otherwise see
  • Personalise your message – avoid using the third-person perspective

See example »

Talk about hot topics

  • Follow and engage on the issues people are talking about
  • Use popular #hashtags to participate in discussions
  • Verified public figures can use the Mentions app to follow and engage in public conversations

Facebook Mentions »

Tag and interact with other public figures

  • Commenting on and engaging with other Pages puts your name in front of new audiences
  • When a Page tags another Page, the post might be seen by some of the people who like or follow the tagged Page
  • Ask other public figures to engage with you by asking a question on your Q&A, sharing your content or participating in your Live video

See example »

Get started with Live today

  • Take your fans behind the scenes, talk about a hot topic or have a conversation
  • Reply to comments and questions, or interview a colleague or prominent figure
  • Go Live from Facebook's mobile apps, desktop or through our Live API (learn about each here)
Example »