Page Best Practices

Building a Best-In-Class Facebook Presence

To best connect with your Facebook fans and supporters, you'll want to post updates that are:

Authentic & Visual Facebook is where people connect with friends, family, and things they care about. One of the best ways to connect with fans is to show who you are and what you care about as an individual
See example »

Engaging & Social Build your community of supporters by asking your fans questions, answering theirs, and showing them that you are paying attention to their concerns
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Timely & Informative Facebook is one of the largest sources of political news for the American people so be willing to make news and provide your fans with timely, topical updates
See example »

Consistent & Meaningful Your fans want to hear from you. Join the conversations already happening, start new ones, and engage people on the topics that matter both to you and them

Authentic and Visual Content

Facebook is where people connect with friends, family, and things they care about. One of the best ways to connect with fans is to show who you are and what you care about as an individual.

Go Behind the Scenes

  • Share candid photos and videos that highlight your personality, what you’re up to, and what you care about
  • Build credibility with fans by giving them access to moments they might not otherwise see
  • Personalize your message — avoid using the third person perspective

See example »

Host a Facebook Q&A

  • Use the Facebook Q&A tool to have a conversation with your fans
  • Reply directly to each comment, and feel free to add links for more information and context
  • Ranked comments help surface popular questions and move your responses to the top of the discussion

See example »

Tag and Engage with Other Public Figures

  • Commenting on and engaging with other Pages puts your name in front of new audiences
  • When a Page tags another Page, the post might be seen by some of the people who like or follow the tagged Page
  • Ask other public figures to engage with you—asking a question on your Q&A, sharing your content, or participating in your Live video

See example »

Timely and Informative Content

Facebook is one of the largest sources of political news for the American people, so be willing to make news and provide your fans with timely, topical updates.

Discuss Current Events

  • Follow the issues and topics that are trending to post relevant content
  • Use trending #hashtags to participate in discussions
  • Verified public figures can use the Mentions app to follow and engage in the public conversations about them (see facebook.com/mentions)
Example »