Facebook Groups

Facebook Groups let you create specific communities of people who interact directly with each other. You can use Groups to share exclusive updates, photos or events. Group members can coordinate through comments, collaborate on documents and message other group members. Groups can be public, closed or secret.

How do I create a group from my Page?

  1. From your Page go to the Groups section on the left side menu and click Create Group.
  2. Click Create New Group at the top of the page. A window will appear, where you’ll be able to add a group name, add members and select the privacy settings for your group.
  3. Click Create when you’re done.
  4. Once the group is created, you’ll be taken to the group. Go to Edit Group Settings to add a description, tags, profile picture and cover photo. Set up a group email address people can use to post directly to the group. You can join and create up to 6,000 groups.

How do I get people to join the group I create?

For all types of groups (public, closed and secret) members can add people they are friends with on Facebook. You can also invite supporters you’re not friends on Facebook with by clicking Invite by Email in the top right of your group to send an email. Another way to attract group members is by talking to people off of Facebook. If your group is public or closed, they’ll be able to send a request to join.

To add new members to a group:

  1. Go to the group
  2. Click the + Add People to Group field in the right column
  3. Type your friends’ names and click on them to add them to the group

How do I set the group’s privacy?

Privacy settings control how visible your group is. Depending on the goals for your group, the type of privacy setting you have may be different.

  • Public groups: Public groups are searchable and all content is publicly visible. If you choose this privacy setting, you should expect to monitor the requests to join the group.
  • Closed groups: Closed groups are searchable and anyone can request to join them. Group posts and info are only visible to members.
  • Secret groups: Secret groups are not searchable on Facebook and can only be seen by members. All members have to be added by someone in the group. This can be a good option if you’re using groups for beta testing or getting feedback from a small set of people.

How do I manage my group?

  • Make sure you post, comment and visit your group regularly.
  • Group members get notified about all new posts in a group unless they choose to adjust their group notification settings. If group privacy is set to closed or Secret, only group members will be able to see things that get posted in the group.
  • To learn more about monitoring your group, visit our Help Center.

Managing an Engaging Group

  • Make sure you’re posting and commenting in your group and encouraging your members to engage as well.
  • Ask questions, create discussion prompts and share visual content (e.g., photos and videos) when possible.
  • Go live in the group to have a live conversation with only group members—perhaps to thank volunteers, or to conduct a live interview with an expert that would be interesting to the group.
  • Try to have more than one person manage the group so it’s not all on you, and so that there are more people to moderate, create content and interact with group members.
  • Reply to posts and comments promptly. This helps reward people for engaging in your group.

Group moderation helps members feel safe while interacting and keeps conversations on track. Here are a few tips to help everyone have a good experience:

  • By default, every post you make in a group creates notifications for members. Make sure that you’re posting interesting content to keep members active, or turn off notifications.
  • Require membership approval if appropriate. Whether it’s a larger discussion group, or a group that you want to keep small (or if you have certain criteria for members), this can help keep spammers or unwanted members out of the group. Find this setting by going to Group Info and then Edit Group Settings.
  • While you don’t want to shoulder all of the responsibility, be careful about adding too many admins to the group. Having too many admins may be difficult to manage, especially if they’re not part of your organization.
  • Make sure your group is the right size, and avoid using unauthorized lists to grow your membership. Smaller groups tend to get more engagement with more members posting, while larger groups are good for topical discussion and sharing news and updates.

People increasingly want to communicate through private messaging because it’s fast and convenient. Page admins can turn on and off messaging for their Page, but once you enable it, people will expect you to respond. So turn on messaging only when you can commit to responding to messages.

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